What would it be like to feel REALLY GOOD in your body?


... to have the freedom to fully participate in life without fears or self doubt holding you back.

How would life be different?

You really want to eat healthier and stick with it, but you keep falling back into old habits.  

You’ve tried everything: counting points, calories, low carb, vegan, keto, paleo, juice cleanses, intermittent fasting. 

And maybe you've lost some weight; you felt 'on track', and it felt good. But you never stuck with it, and you feel like you're constantly in a battle with food, and your body. 

And you want to be done with dieting… but you don't know what to do next.  


"I'm exhausted from yo-yo-ing- being all in or all off. I wish I had more willpower.

"I don't even know what I'm supposed to eat anymore".  

"I'm tired of quitting on myself and starting over. I don't believe in myself anymore.  

"I can't bear seeing the look on my kids faces when I tell them I'm starting yet another 'healthy eating plan'"  

"This used to be easy. And now I just feel stuck."

It's not your fault. You're not broken. And it’s time to do something DIFFERENT.  

What you need is a step by step approach to ditch the diet and create YOUR plan for SUSTAINABLE lifestyle change that will work for YOUR body and YOUR lifestyle. So you can feel alive, confident and sexy in your body, and say YES to life.  

Welome to the Whole YOU Transformation Project. 

The Whole You Transformation Project is not a diet.  

 I know you’ve probably heard this before. “It’s not a diet, it’s a lifestyle” which usually means you just need to count points, track calories, or commit to ‘clean eating’ for the rest of your life.

Diet plans, and most health ‘experts’ out there will tell you what to eat and when to eat it. Except knowing what to eat is such a small part of the solution.  

You’re a smart person. You probably already know that cookies, cheesy chips and ice cream are not going to help you lose weight, especially when they’re eaten mindlessly while standing at the pantry or freezer… right from the container. 

Knowing is part of the solution. DOING it is the other part. And STICKING to it is where the magic happens.  

And that's what we're going to do together!

The Whole You Transformation puts all the missing pieces of the puzzle together. It’s the program you wish you found in your 20s. It’ll help you end the fight against your body so you can achieve the body and the life you want… and deserve.

Stop Dieting. Start Losing... and start LIVING.

  • Identify the REAL challenges so we can overcome them together and create forward momentum (hint; you DON'T NEED ANOTHER MEAL PLAN!)
  • Develop a more natural, peaceful relationship with food so that you can take all that energy wasted on "should I eat this?" and use it to fully enage in life
  • To finally have control over your eating choices, your health and your life
  • Finally feel GOOD in your body and know that you are taking care of yourself so you can show up as a better parent to your kids and partner to your spouse
  • Be a part of a supportive commmunity! You won't do this alone. Get the support from coaches + likeminded individuals. 

Meet others just like you... 

Rachelle Loeppky

MIchelle Barwig

Gerry Enns

Here's what happens when you join: 

Upon joining, you’ll be invited to our private WYT Facebook group. For virtual high-fives and hell-yas trouble shooting, to simply needing to ‘let it out’- our Facebook group is the place to go. You'll never feel alone. I’m also in there daily to answer questions, and to encourage you (and challenge you) on your journey.  

You will start by completing the 12 Week Whole YOU Transformation lessons. After the clarity session, we'll book a 1-1 call to create your own personal road map for success. 

Each week we will meet for our group coaching workshops (or 1-1 biweekly doaching), where I'll teach, keep you accountable, and answer your questions. Together we'll break through your barriers and you'll leave each session with clear action steps to consistently make progress toward your goals.

The Whole YOU Transformation continues as a mastermind after the first 12 weeks with weekly coaching and monthly training.  

This is the nutrition course that everyone needs- and no one talks about.  

You can waste months, years or decades of your life (not to mention the $$) on diet plans, shakes, pills, hottest new fix, trying to do it alone, giving up. Or you can learn the recipe for long term success. 

“I was extremely overweight, had no energy, it was painful to get up the stairs in my house, difficult fitting into a plane seat, low self-esteem and depressed about my health. The Whole You Transformation has been a journey and I am so grateful every day that I have the opportunity to work on myself; to live a fit and healthy lifestyle and to be a vibrant person who loves herself. I still had to do the work but the program guided me and taught me in areas that I had no understanding of." - Wendy Mader

What if...

  • What if you could work with a coach who kept you focused on your goals and helped you create an effective action plan- that fit into YOUR LIFESTYLE- to get you there?
  • What if you were armed with the tools and strategies that WORK to bust through barriers?
  • How would you feel if you were encouaged and supported by a community of likeminded people just like you so you never have to feel alone?
  • What if you felt safe, understood, and supported as you faced challenges along the way?
  • How would things be different if you had someone to keep you accountable to your goals?
  • What if you worked with a coach who believed in you?
  • What if we had FUN along the way?

A bit about me

Hi there. I'm Tanja. I'm a Certified High Performance Coach, Nutritional Therapy Practitioner, health and fitness coach, and the founder of Ascend Fitness + Lifestyle, and The Whole You Transformation ProjectTM .  

And while I have some letters after my name, I developed my true 'superpower' by working with my clients.  

In the past 14 years, I've helped 100s of men and women transform their bodies. In the process, I discovered that there's something big missing from regular fitness and nutrition programs- and I set out to fill that gap. The gap between knowing and doing... for life. So that you can finally get the body and life you want, and deserve, naturally and without dieting.  

I never want you to struggle with your weight. I never want you to go on another 'diet' again. I want you to stop wasting all that precious life energy on hating your body, feeling like a failure, or wondering if you should eat something.  

I want you to take that energy and start living your life. To have vibrant energy. To be fully engaged and present with the people you love.  

I believe in you. And I'd be honoured to work with you.  

Tanja x  


Meet others like you. 

Get ready to dig in and get the body, health, energy and LIFE you desire (and deserve). Get excited to win each day with a proven plan, coaching and accountability. I love this stuff and can't wait to support you every step of the way! 


  • 12 Week Whole YOU Transformation ONLINE course- weekly ‘action items’ to accomplish so that you can make real steps forward in your journey to better health
  • 1-1 strategy session to create your customized plan
  • New training and ‘focus’ area each month to make an intentional progress to living your best life.
  • Weekly interactive, supportive live members-only workshops to help you smash through barriers, and keep you focused on simple steps to move you forward. Coaching, support and accountability is transformational! All calls are recorded!
  • Exclusive membership to our private WYT Facebook Group- from virtual high-fives and hellyas to trouble-shooting, to simply needing to ‘let it out’- our Facebook group is the place to go. I’m in there daily to answer questions, and to help you on your journey
  • Access to all upgrades to the WYT. I’m continuously learning and growing, and will pass on the teachings to you
  • Upon request: be paired up with another tribe member for daily support, connection, and FUN!
  • Coming 2020: Access to health planners, guided meditations and live weekend workshops.  

“I think the best thing about Tanja’s coaching is that it does what very few other diet and fitness programs do…it focuses on the inside transformation as well as the outside. She helps you create a positive sustainable lifestyle, it lets you finally get off the diet/fitness roller coaster and lets you get on with living a healthy active life and I really appreciate that!” -Sue Iverson 

The Whole YOU Transformation Project is an investment. 

But how much is it costing you to stay where you are at?

How much have you already spent on diet plans, shakes or the latest fad only to end up feeling defeated and even heavier than you were before?

How many years of your life have you already wasted being uncomfortable in your body and hiding from life?

How much of your emotional energy are you wasting on deciding whether or not you should eat something instead of being truly present and fully engaged with your spouse, your loved ones, the world around you, and most importantly, yourself?

Let me help you end the fight against your body, food and YOURSELF.

"I have followed many ‘diets’ and read all the articles there are to read but Tanja has helped me to change the mindsets engraved in my brain for so many years and to take action. I am learning to accept each day and to do my best, to accept myself and to appreciate myself. I feel good. - Grace B. 

"I was finally coming to the realization and acceptance that my body has been looking after me for so many years and now it is my time to treat it with the kindness and respect it deserves by taking care of it.  

I am learning to be more patient with the journey, to expect dips and valleys, to appreciate all of me right now, and to appreciate myself for who I am and what I have achieved to date and knowing I am capable of achieving even more." Joyce N.  

Have doubts? That's a GOOD thing. It shows that you're serious... and ready for a change.

I get it. You’ve tried programs before. You’ve declared on Facebook that you’re going to join XYZ program and had cheerleaders each time you’ve lost X pounds. But then it all came piling back.. and you don’t ever want to go though that again.  

Or maybe you don’t want to lose weight. You want to end your obsessive pursuit for perfection and start to live your life, free of guilt, shame, or worrying if you’re going to gain weight.  

But what if I told you that you cannot fail? 

Failing this program is impossible. And I'm here to walk you through every step of the way. 

Still not sure? Send me an email; tanja@ tanjashaw.com. We can set up a time to chat and I'll answer all your questions.  

Ready to work together? Life is too short not to live it.


You may be wondering….  

How is this program different? From what? A diet? It’s kinda like asking how is a mountain different than a computer… because they’re not the same at all. The goal of this program is to find a way of eating, that works for you so you can stop fighting food (and your body) and start living your life.  

What if I can't make a weekly session? Private sessions are scheduled based on your availability. Weekly sessions are recorded. 

When can I start? The best time was 20 years ago. But since the Whole You Transformation wasn’t around then, right now is the next best time.  

What if I am a vegan/ vegetarian/ paleo/ gluten free… etc. The Whole You Transformation is not a diet plan. Each person has different needs and preferences, and the principles of the Whole You Transformation can be applied to any style of eating.  

What is your refund policy? You are 100% guaranteed to succeed IF you do the work and get our support when needed. The only time you won’t succeed is if you give up when things get challenging. And that's why I'm here to coach you. This is not a book or a course that you do on your own. We invest a HUGE amount of time, energy, and money to support you every step of the way and we know that our winning strategy works 100% of the time for those who do the work. We are 100% committed to your success. That’s why you need to take 100% responsibility for your results. If you don’t do the work, have a change of heart down the road, or let this slide, that’s on you, not us. Offering your money back for not being committed will not help you succeed. Only sign up if you're committed to losing the weight/ transforming your habits for good. We do not offer refunds for this program. For the full terms and conditions, please CLICK HERE.  

What is your cancellation policy? After the initial registration fee, membership is month to month with 30 days written notice required for cancellation. You have full access to the courses, any upgrades, weekly coaching and recordings during your membership.

When are the workshop dates? Group workshop dates, if applicable, vary depending on the group and time of year. We can talk more on our initial call! 

What if I get behind? There is no behind. You'll hear me say that a lot. This is YOUR journey. YOU pick the pace.

Have more questions? Send me an email: tanja@ascendfitnesscoaching.com and we can set up a time to chat.