Whole YOU Transformation


Imagine waking up each morning excited for the day, feeling confident, happy, free, and LOVING your body?

What would you do with all that extra energy?

Next session starts October 29, 2018

Does this sound like you?

You’ve done diet plans, you’ve sworn off sugar, committed to clean eating, measured and prepped your food and you got results… and man did it feel good!

Except you didn’t stick with it. Or maybe you're feeling good about your food choices right now and really want this to be the time that you lose weight and keep it off. It's so easy to let one ‘slip up’ snowballs into weeks, months or even years of being ‘off track’. And that weight you lost came piling back on… and then some.  

Maybe you know what to do, but just don’t do it consistently enough to get results. Maybe what’s worked in the past just isn’t working anymore. Or, perhaps you’re so confused by all the ‘expert advice’ out there that you give up; frustrated, overwhelmed, and back to the same habits that got you to where you are.  

It’s time to do something DIFFERENT.  

What you need is a step-by-step plan to address your specific challenges, and to make progress toward your goals.  

And that’s exactly what we do in the 12 Week Whole YOU Transformation.

It’s not a diet. And I know you’ve heard that before. “It’s not a diet, it’s a lifestyle” which usually means you just need to count points, track calories, swear off carbs or commit to ‘clean eating’ for the rest of your life  

Diet plans, and most health ‘experts’ out there will tell you what to eat and when to eat it. Except knowing what to eat is such a small part of the solution. 

Here’s the thing: you’re a smart person. You probably already know that cookies, cheesy chips and ice cream are not exactly health promoting, especially when they’re eaten mindlessly while standing at the pantry or freezer… right from the container. Knowing is part of the solution. DOING it is the other part. And STICKING to it is where the magic happens.  

We'll put all the missing pieces of the puzzle together. It’s the program you wish you’d found in your 20s. It’ll help you end the fight against your body and your weight so you can achieve the body and the life you want… and deserve.  

Meet others just like you...

Is the 12 Week Transformation for you?

This 12 week program will be very hands on with unique nutrition and lifestyle coaching to change habits. Space is limited in this small group nutrition coaching program, so you must fit the following criteria to apply: 

  • Positive attitude and ready to take responsibility for your choices and actions.
  • Are willing to listen, apply our coaching to change your body and mindset
  • Don't mind getting your hands dirty and working hard! 
  • Are truly ready to look and feel your best and are excited to be dedicated to your goals over the next 12 weeks and beyond
  • Willing to invest $64 per week on becoming the best version of YOURSELF

The 12 Week Transformation is NOT for you if...

  • You're looking for a quick fix, or just a bunch of recipes and grocery lists to blindly follow (or not follow)
  • You'd rather sit back and blame others for your situation, instead of doing the work and making a change
  • You'd rather put your health and eating habits on the backburner this summer and 'get back to routine' (and get back to fitting into your clothes again) in the fall, or January 1st, or the first Monday in March, or never...

Tanja Shaw is a sought-after health, fitness and lifestyle coach, keynote speaker, and the founder of Ascend Fitness + Lifestyle, TanjaShaw.com and The Whole You Transformation Project® .  

She’s best known for helping transform the health and fitness of 100's of men and women through her powerful holistic focused health, fitness and nutirition programs at Ascend Fitness + Lifestyle. 

By working with men and women 1-1 for over 14 years, she discovered that there's something big missing from regular fitness and nutrition programs- and she set out to fil that gap. The gap between knowing and doing... for life. So that you can finally get the body and life you want, and deserve, naturally and without dieting. . 

Results from our last Whole YOU Transformation

We use a 4-Step Approach to overhaul your eating habits and get back to FEELING good


Without awareness, nothing changes. Let's be honest: in order to change, we need to start becoming aware of what is holding us back.  

Building awareness doesn't mean countring calories or macros or measuring and weighing every morsel of food that you eat... because that's exhausting!

We'll follow a simple approach to draw back the curtains on what's really holding you back so we can make progress quickly and effectively. 


This is the nuts and bolts of ‘what to eat’. Once your body resets and starts to get the nutrition it needs, you’re going to notice a big difference in your energy levels. You’re going to experience a whole new normal. 

  • Discover how to fuel your body to maximize fat burning and optimize energy
  • Get rid of that overwhelming urge for caffeine and a hit of sugar at 2 in the afternoon
  • Learn simple strategies to build meals
  • Discover the #1 nutrient deficiency in North Amerca, and how you can use it to optimize your health


Most diet plans give you food lists and meal plans, but they don't teach you one of the most important things when it comes to creating a true lifestyle change: HOW to eat.

  • Learn HOW to eat to maximize the metabolic power of food
  • Shift your routines and environment so that healthy eating become the natural, easy choice
  • Learn simple strategies to meal plan and build nourishing meals that save time and money
  • Develop a healthy, more natural relationship with food


Your past does not define you. Together, we're going to write your NEW story of progress, optimal health and success.

  • Redefine success so that you can stop on-again-off-again-start-over-on-Monday 
  • Build confidence to stick to healthy habits for LIFE
  • Stop yo-yo dieting and learn the skills to stick to healthy habits for life.  
  • Start showing up in all areas of life as the person you want to be


“I think the best thing about Tanja’s coaching is that it does what very few other diet and fitness programs do…it focuses on the inside transformation as well as the outside. It helps create a positive sustainable lifestyle, it lets you finally get off the diet/fitness roller coaster and lets you get on with living a healthy active life and really appreciating that!” -Sue Iverson 

This is the nutrition course that everyone needs- and no one talks about

How it works and what you get (besides feeling confident, vibrant + back to feeling GOOD!)  

Each week we will meet for support and accountability, and laser focused nutrition coaching. No more guessing what to work on! Your plan will be laid out for you! If you cannot make the meeting, you also have the option to attend a live webinar or watch a recording of the

Each week we'll focus on one weekly challenge so you know exactly what to focus on to move yourself forward. No more overwhelm of trying to do too many things and getting no where.

You can waste months or years of your life (not to mention the $$) on diet plans, shakes, pills, the hottest new fix, or doing it by yourself (or not doing anything at all). OR you can let me help. I LOVE this stuff

FAQ How is this program different? From what? A diet? It’s kinda like asking how is a mountain different than a computer… because they’re not the same at all. The goal of this program is to find a way of eating, that works for you so you can stop fighting food (and your body) and start living your life.  

What if I can't make a weekly session? Very few people can make all the sessions. You will always have access to the handouts and tools, weekly food journal checks, and weekly webinar or recorded video.

What if I am a vegan/ vegetarian/ paleo/ gluten free… etc. The Whole You Transformation is not a specific diet plan. Each person has different needs and preferences, and the principles of the Whole You Transformation can be applied to any style of eating.  

What is your refund policy? I 100% believe that when you show up, and do the work, you will get results. And offering your money back for not being committed will not help you succeed. Only sign up if you're committed. We do not offer refunds for this program.

When are the meeting dates? Meetings will be on Mondays at 6:30PM and Tuesdays at 1PM. There are no meetings on holidays.